It is strange how sometimes things happen to us but then seem to just fall into place, as if it was meant to happen that way. I don’t know if one could call it fate, destiny or just plain coincidence, but it is amazing when you find yourself in the middle of such a seemingly planned life path. Last year when I was retrenched from a PA position (which was not too gutted about, because I felt that my value exceeded the job that I was doing) I found myself at a crossroad; do I go back to teaching music and being a performer, or do I make use of the digital marketing certificate that I have?
The former option would be the easiest, but in my heart I also felt that it was maybe not the right decision for me, because I wanted to grow as a person and in my professional capacity. So, I decided to go the freelance route and sort of be my own boss. I can tell you now that it is one of the most liberating feelings that you could ever experience, but it also places you under a lot of stress because you are the only one that is going to determine the level of your success. Up to this day I have not regretted my decision once, and I would like to give you some tips to help you along the road if you are thinking of going solo too.
Some tips if you’re thinking about going solo…
- Make sure that you have a good portfolio, this includes a website and social media platforms where people can easily see what you are all about. If you do not have a large amount of example work, then your platforms should look good enough for someone to want to give you work.
- Always be on the lookout for jobs on advertising platforms such as Gumtree and Careers24. You never know, sometimes companies are willing to use freelancers for part time work.
- Create a blog, with good content based on the field that you are looking to specialize in.
- Try to attend networking events and conferences so that you get to make physical contact with the real people out there. A friend in the right place can go a long way. Hey, you never know, you might meet someone that you could team up with to create something great 🙂
- Be flexible. Sometimes you will have to change the way that you do things to suit a client’s needs, but its also part of the job. If you feel that it’s worth your time, I suggest you try to make a plan.
- And lastly, always remember this- “The only thing that works is to work”.
I hope that these ideas prove to be helpful! Let me know if you have any questions that I could help you with 🙂